Tinder – The mobile dating app with most popular and controversial in USA

Tinder was established in 2012, in these years it has grown up substantially. According to DMR (business statistics) it was shown that had 50 million active users worldwide and 26 million successful matches every day. In order to fulfill the “meet people you want to know” of Value Proposition, make users browse to the objects they want to know, and at the same time, the number of matching must be optimized.

Reference: Tsai, Shandy., 2018. 【產品分析】Tinder – 美國最受歡迎、備受爭議的手機交友軟體. [online] Medium. Available at: <https://medium.com/uxeastmeetswest/產品分析-tinder-美國最受歡迎-備受爭議的手機交友軟體-6e6ece6d9834> [Accessed 20 February 2021].